Responsible plastic production with FUTURE FIT


    At Primo, we operate with a global perspective and take responsibility for the development of business models that are based on the principles of the circular economy and recycling. Learn more about how we aim for a more sustainable future with our program FUTURE FIT.

    Learn more about FUTURE FIT
    Sustainability and Future Fit Commitments at Primo
  • Our commitments to sustainability

    Under the FUTURE FIT initiative, our sustainability efforts are not just a choice but a necessity – for our clients and us. Our overarching goal is to contribute to our customers' improved environmental footprint through our commitments.

    Learn more about our Strategic Commitments
    Driving Conversion and Improving CO2 Footprint
  • Our operational commitments

    By optimizing our processes and enhancing our capabilities, we can deliver exceptional products and services to customers — and still, commit to sustainability.

    Learn more about our Operational Goals
    Reduce Raw Material Footprint with Primo

Primo’s commitment to sustainability

FUTURE FIT is Primo’s commitment to sustainability. It’s our promise to be a part of the global movement towards a sustainable future. We’re taking responsibility for creating best practices in our work — for everyone’s benefit. 

Our own experts, external bodies, customers, and environmental organisations helped create FUTURE FIT.  Now, we have a solid foundation — we are committed to sustainability. And we have set ambitious objectives with specific deadlines. 

We are genuinely concerned about the environment, and we believe that the plastic pollution debate is an opportunity for forward-looking organisations and plastic producers to help define the future of plastics. We are already well underway. Primo takes a proactive position on sustainable production, use, and disposal of plastics, including PVC, leading the way with exemplary practices.

A key challenge for the plastics industry is to promote recycling and reasonable use of plastic. Part of the task must be addressed in conjunction with public authorities, private companies, and research institutions. In other cases, each company must try to increase the sustainability of its own products and materials. Primo works across all fields to meet that goal. 

But there is no quick fix. It’s not something we change in any single area, nor a one-time solution. We must incorporate the sustainability agenda into the core of who we are and what we do.  We need to think differently and put ourselves in a position where we can challenge the market with innovative and sustainable solutions and promote sustainability.  With FUTURE FIT, sustainability becomes a key part of Primo. It becomes a way to proceed and an approach to any future challenge. 

Recycling of plastic in practice

At Primo’s production plants reusing plastic is a part of the daily process. 

Our facilities have re-grinding machinery, that lets us reuse waste plastic, profiles with errors or pieces that for some reasons, cannot be delivered. Furthermore, at our plants, more than 20% of all the PVC used in Primo come from recycled PVC, and we are keen to support international and local recycling organisations like the Danish WUPPI initiative. 

Currently, Primo is intensively studying what happens to the recycling properties of plastic over time. This work is part of a cooperation with laboratories, which are testing pigmentation, heat stability and other parameters in recycled plastic. In many cases, there is no difference at all between the original product and the recycled product. In other cases, it loses some of its properties. It is in these cases we need to obtain a deep understanding of the materials. Using the right processes, additives, and a mix of new material and recycled plastic, Primo can produce profiles within tolerance levels. That is particularly crucial when plastic is recycled in several stages.

Let's find a solution together
Committed to sustainable plastic production.

Clean plastic plants

All our plastic production facilities live up to the industry agreement, Operation Clean Sweep. This means that all facilities have procedures in place that do not allow for plastic residues to be let out in nature. Recycling of plastic is an integrated part of our business model and our design, counselling and production of plastic for our clients. We always strive to consider recyclability, building it into our designs whenever possible.

Learn more and get in touch
CEO, Claus Tønnesen

“We are still in the early phase and can see that a lot is happening in this field across the entire organisation. We have re-grinders in all production units, and our customers are very interested in discussing the perspectives. When you compare plastic to other products, it is clear that plastic has some recycling properties you don’t see in other materials. That gives us confidence that - if treated wisely - plastic can be a green material, which can be part of the solution to our global challenges."

Plastic innovation for a better future

Rethinking the plastic innovation process step by step for a more sustainable world. 

Inter Primo excels in customer specific plastic solutions. Our process is based on several detailed steps to ensure a perfect match between customer's needs and our more than 60 years of experience with plastic innovation. Every part of this process – from idea to product – is based on sustainable principles. 

Primo has chosen to take up the sustainability challenge by launching a string of internal initiatives and by implementing a green transition in cooperation with customers and organisations - our program FUTURE FIT. The initiatives will reduce the amount of plastic waste generated from production and underpin a more sustainable use of plastics. The initiatives share the common goal to promote an environmentally sound approach throughout the entire life-cycle of a plastic product, from production through processing in the construction sector until the scrap is recycled.

Get in touch

Do you want to know more about how to reduce CO2 emission ?

Jaakko Salo Group Commercial Director
Jaakko Salo
Group Commercial Director

Jaakko Salo is the group's head of sales, with a broad understanding of the different markets and industries. In close collaboration with Primo’s dedicated sales teams, Jaakko is your guarantee for a future-fit approach to product development. In the area of sales development, Jaakko is at the forefront of the search for advanced solutions with a lower carbon footprint and faster time-to-market, in line with our FUTURE FIT programme and our slogan "Profiles of Tomorrow".
Speaks: English, Finnish

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