We take data security seriously

Please take a moment to familiarise yourself with our privacy policy.

When using this website you trust us with your information. This Privacy Policy is meant to help you understand which data we collect, why we collect it atnd what we do with it.

This is important for several reasons – mostly to ensure the safety of your personal data, but also to ensure that www.primo.com is compliant with the General Data Protection Regulation (GDPR) valid from May 25th 2018.

This policy applies when visiting all the following domains hosted on this site:

  • primo.com
  • primodeutschland.de

General Data Protection Regulation (GDPR)

GDPR is a European Union law intended to strengthen and unify data protection rules and rights for the benefit of EU citizens.

GDPR applies to EU organisations and to non-EU organizations (of any size) that provide goods and services to the EU or that utilise tracking technologies (like cookies or tracking pixels) to monitor EU users’ behavior.

You can read more about the EU GDPR here: http://data.consilium.europa.eu/doc/document/ST-5419-2016-INIT/en/pdf

Personal information – what we collect

Through a collection of web technologies, this site offers a variety of features and applications intended to communicate information about Primo’s products and service, our company in general and our relationships with clients/customers and suppliers.
You are always free to block, delete or disable any of these technologies if your browser, installed application or device so permits.

However, if you decline cookies or other similar technologies, you may not be able to use certain features, services or tools.

In general, these technologies allow our site and tools to store relevant information in your browser or device and utilize the information in order to identify you or your terminal to our servers and systems.

Where applicable, we will protect cookies and other similar technologies to help ensure that only we and/or our authorized service providers can access and interpret them.

Our website collects and uses your personal information for the following reasons:

Google Analytics 4

This website utilizes Google Analytics 4 (GA4) to track an monitor user interaction. This data will be used to determine the number of people using our site, to better understand how they find and use our website and to see their journey through the site.

GA4 data such as your geographical location, device, internet browser etc. is recorded but none of this information identifies you as a person.

GA4 also records your device’s IP addres which potentially could be used to identify you, but Google does not share this information with us.

GA4 uses cookies to enable the monitoring process – you can read more about this at Google’s developer site.

Learn more about Google Analytics.

Contact and download forms

If you communicate with us using our contact forms – like the one found on https://www.primo.com/contact/send-a-message/send-a-message or access gated content from our website, your information will be stored in our backend and sent to us using the Simple Mail Transfer Protocol (SMTP).

Information will then be stored in our email system and may be used for further processing in our CRM system.

Email newsletters

If you join one of our newsletters the email address you submit will be forwarded to Brevo who provides our email marketing services. We consider Brevo a third-party data processor.

Your email address and other data will remain in our database as long as we continue to use email marketing services or until you specifically request removal from our system. You will be able to do this by using the UNSUBSCRIBE link enclosed in all marketing emails sent by us.

You may also request removal from the mail system by sending an email to newsletter@primo.com. While your email address is in our newsletter subscription database, you will receive periodic newsletters – approximately 10 times yearly.

Our newsletters will contain information about our products and services, market-related news and events + invitations to meet us at tradeshows.

Login to product catalogues

If you sign up as a user of our product catalogues we automatically collect and store data related to any input or submission you provide on the site.

When signed in to our product catalogues we store and protect the content you provide by use of our services.

See below to learn more about how we store your information and how long it remains in our databases.

Third party data processors

We use a number of third parties to process personal data on our behalf. These third parties has been carefully chosen for their compliance with the legislation in the EU General Data Protection Regulation (GDPR):


(Analytics and TagManager) www.google.com


(website content management) www.umbraco.com

Dynamic Web 

(website content management) www.dynamicweb.com


(website hosting) www.hostnordic.dk

Microsoft Dynamics CRM 

(Customer relationship management) (www.microsoft.com)


(digital marketing services) www.co3.dk


(digital marketing services) www.mcb.dk


(Email marketing & marketing automation system) brevo.com 


(IP / Company tracking application) dealfront.com


This website is using Tidio, a chat platform that connects users with the customer support of Primo. The messages and data exchanged are stored within the Tidio application. For more information, please refer to their Privacy Policy.
Primo is not making use of these messages or data other than to follow up on users’ registered issues or inquiries. Your personal data will be processed and transmitted in accordance with the General Data Protection Regulation (GDPR).

How long do we store your information

We will retain any information collected for the time necessary to fulfill purposes outlined on consent pages related to the individual collection point.

Purposes include – but are not limited to - marketing activities, general information about our services and products, sales contact, newsletters and business intelligence.

At any time you have the right to request data “erased” from our databases. We will respond as quickly as possible – in any event within two weeks.

Cookie Information 

To continuosly comply with current privacy regulations and framework, we use the Cookie Information software:

Cookie policy

What is a cookie?

A cookie is a small data file stored in your computer, tablet or smartphone. A cookie is not a program that can contain harmful malware or virus.

How our website uses cookies

Some cookies perform essential functions for our website. Cookies also help us get an overview of your visit to our website so we can continuously optimize and tailor the experience to your needs and interests. For example, cookies remember things like the items added to the shopping cart; whether you have visited our website before; if you are logged in; and the specific language and currency you prefer to see on the website. We also use cookies to target our ads specifically to you on other websites. In general, we use cookies as part of our service to present you with content that is as relevant to you as possible.

You can see the specific services that store cookies and why they do it, under the different categories:

How long are cookies stored?

The length of time a cookie is stored on your devices and browsers varies. The lifetime is calculated according to your last visit to the website. When a cookie expires, it is automatically deleted. All our cookies’ lifetimes are specified in our cookie policy.

How to block or delete cookies

You may at any time block all or just third-party cookies completely by changing the browser settings on your computer, tablet or smartphone. The location of these settings will depend on the browser you use. However, you should be aware that if you block all or just third-party cookies, there may be functions and services that you will be unable to use on the website (because these depend on cookies).
You can opt-out of cookies from Google Analytics here.

How can you delete cookies?

It is easy to delete cookies that you have previously accepted. It depends on which browser (Chrome, Firefox, Safari, etc.) and device (smartphone, tablet, PC, Mac) you are using.
You can typically find this information under settings – Security and Privacy – but this may vary from one browser to another. Specify which device/browser you are using (click the appropriate link):

Changing your consent

You can change your consent by either deleting cookies from your browser or by changing your original choice by clicking the link below:

You can change your consent by clicking here

Remember: If you use more than one browser, you must delete cookies in all of them.

Do you have any questions?

If you have any comments or questions relating to our information and/or processing of personal data, please feel welcome to contact us. The cookie policy itself is updated once a month by Cookie Information. If you have any questions about our cookie policy, you are welcome to contact Cookie Information on their website.

Your consent applies to the following domains: primodeutschland.de, primo.com, fi.primo.com, no.primo.com, se.primo.com, cn.primo.com, pl.primo.com, nl.primo.com, da.primo.com

Data breaches

We will report any incidents of unlawful data breach of our databases or website to all relevant authorities and people within 72 hours of us becoming aware of the breach if it is apparent that identifiable personal data has been stolen.

Data controller

The data controller of this website is

Inter Primo A/S
Højbro Plads 6
DK-1200 Copenhagen
T: +45 3341 8888


About Primo 

Headquartered in Copenhagen, the Danish group has sales and production activities at 11 locations in Europe and China. The group currently has 980 employees and a turnover of 205 million EUR (per 31.12.2022). The company was founded and owned by the Grunnet family and, since its beginning in 1959, has specialised in designing and producing customer-specific profile solutions in plastic.