The Primo Identity

  • Who we are, why we are here and how we work

    At Primo, we take pride in our identity and purpose, as well as the approach we bring to our work - Who we are, why we are here, and how we work.

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    Plastic profiles for your industry and solution
Who we are

Our culture and identity

To fully understand what you get when you work together with Primo, you must know and understand our culture; who we are, why we are here (our purpose), and how we work. It is our ambition always to live up to these principles in our co-operation with customers, suppliers, authorities, and other stakeholders in the plastic industry and elsewhere.


Primo is a leading and dedicated plastic extrusion specialist. Driven by our care for a better tomorrow and based on our extensive experience, know-how and proven process, we continuously seek to design and extrude the profiles of tomorrow that will optimise performance and save resources. Thanks to the private ownership of Primo, we have agility, ability, and willingness to invest in the future. We treat our customers as long-term partners and steadily work to improve our footprint.

To design and extrude the profiles of tomorrow that will optimise performance and save resources.

The Primo IP Board
The board of Inter Primo, from the left: Jan Johan Kühl, CEO Claus Tønnesen, Kenny Jensby, chairman and owner Fleming Grunnet, Gert Kristiansen, co-owner Mette Grunnet
How we work

Primo identity and core values

We describe the PRIMO IDENTITY in four words that frame our CORE identity. Our identity ensures that we are on the right track and that everyone acts on a common and long term foundation – no matter where in the organisation we are placed and no matter what kind of decision we have to take.

Get in touch

Do you want to know more about Primo and how we work?

Jaakko Salo Group Commercial Director
Jaakko Salo
Group Commercial Director

Jaakko Salo is the group's head of sales, with a broad understanding of the different markets and industries. He is also our specialist in linear lighting profiles, busbars, and diffusers: As an experienced expert in the field, Jaakko's many years of experience and contributions show his deep comprehension of the possibilities of the linear lighting landscape. He's committed to innovation in his work and has collaborated with architects, designers, and industry partners to create lighting profiles that go beyond mere functionality. Jaakko can help you shape your success and light the way for the industry.

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