Primo profiles on display at the VILLUM Window Collection

All the windows of the world are gathered in Copenhagen – at what is probably the only museum strictly dedicated to windows – and Primo’s window systems can be found at the museum, too.

Jan Pedersen, key account manager at Primo

Jan Pedersen, key account manager at Primo, works closely with several large companies, and VELUX is no exception. In fact, Primo has been a development partner and a trusted supplier for VELUX for decades. Jan Pedersen was naturally very keen to see what the new museum has to offer. The Head Curator of the new museum, architect Dorthe Bech-Nielsen, showed Jan the exhibition that has taken three years to complete.

The museum was inaugurated in the spring of 2015 and Dorthe Bech-Nielsen is proud of the result. It is a truly unique museum, impressive both in its scope and in its architecture. The uncompromising quality, beauty and instructiveness are all evident, and the exhibition is truly engrossing for the visitor.

Using inviting graphics, video and animations combined with real windows and window design cross-sections, the museum tells the story of the window, from the first smoke holes made by people right up until today’s intelligent window systems.

The exhibition features interesting sound and vision installations – from “Das VELUX Fenster”, an old German advertisement song, to interactive demonstrations of remote controls and the ability of modern windows to limit noise levels.

The Primo profiles on display are there to demonstrate the versatility of window systems and the use of new and interesting materials such as PVC.

Jan Pedersen is delighted that Primo window profiles now form part of the official history of windows. “It’s a pleasure to see our products on display in this way. It’s a clear demonstration of how intense product development can lead to some really innovative profile solutions – and that’s essentially what we do at Primo.”

The search for unique windows goes on

There are around 300 windows in the collection, and Dorthe Bech-Nielsen has managed to get hold of some extremely rare specimens, including examples from Germany that were made during the Renaissance Period and which have exquisite wood carvings, as well as prime examples of English sash windows.

Some of the old windows are on loan from local town museums – some were found on eBay. Newer windows typically come directly from the producers, and Primo has found a place in the profile construction display where both older and newer Primo window systems are shown.

The museum is constantly searching for new (or preferably, older) additions to the exhibits, and Dorthe Bech-Nielsen is always keen to hear from anyone in possession of a spare antique window.

Free access for all

The museum facilities are open to companies, clubs, associations and organisations. A surprising number of people have already discovered this, which means that schools or companies wishing to make use of the museum's auditorium often find it already booked.

It is highly recommended that you plan well ahead, if the unique and inspiring VILLUM Window Collection is to house your next event.

Tell us about an interesting window that you know of – or book a tour:

VILLUM Window Collection

Maskinvej 4
DK-2860 Søborg

Opening hours: Tuesday and Thursday from 10.00 - 16.00, or by prearrangement.

Head Curator: Dorthe Bech-Nielsen, tel. + 45 23 61 42 60 · e-mail:

Primo and the VILLUM Window Collection

About Primo 

Headquartered in Copenhagen, the Danish group has sales and production activities at 11 locations in Europe and China. The group currently has 980 employees and a turnover of 205 million EUR (per 31.12.2022). The company was founded and owned by the Grunnet family and, since its beginning in 1959, has specialised in designing and producing customer-specific profile solutions in plastic.